There are two fullscreen lines, horizontal and vertical, and the cursor is placed at the point of their intersection. The cursor on PART Architects’ website looks very unusual and it would be hard to picture it on a non-brutalist site. This way, Moll manages to keep our attention focused on those buttons and nothing else, inviting us to explore them and learn more about him. The only elements visible at all times and unaffected by the cursor’s colored trace are the mentioned five links, as well as another three links placed at the bottom right corner of the page (“Information”, “Chat”, and “Contact). Perhaps the most brutalist characteristic of all is that the color of the cursor matches the hue of the typefaces, so while you move the pointer across the page, the text becomes illegible. The faster you move the mouse, the larger the trace will be. That is evident in the background and letter color choices, in the structure of the site, and in the way the cursor leaves a trace as it moves. There is also a “request” button you should use if you wish to see Moll’s portfolio and a “daily” button that takes you to his Instagram profile. Kevin Moll’s site contains basic information about this graphic designer as well as links to two creative platforms he founded and an online shop where he sells books made “with love for lovers”. And that is exactly what Balenciaga managed to do with their site. When brands try to blend their own aesthetic with that of brutalism, they can go to extremes while mixing the two but still manage to create a practical, refreshing, intuitive, and user-friendly website that helps them stand out from their competition. While this is typical of any online store, here it is presented in a true brutalist style, as are the product single pages, the shopping bag, and the check out page. On hover, you can observe products from different angles and read more details about them, such as their texture, size, and color. Once you find what interests you the most and select that option, a new page opens up, with product images all over it. Upon clicking on any title, filters related to your choice will appear over the entire screen. Each block contains just one word, informing visitors what the sections are about. The page is divided into several sections using simple, black lines. The use of GIFs has been popular in brutalist web design since its early days.īalenciaga’s shop exemplifies the use of an extremely simplified interface. When you place the cursor on the address, a GIF appears in the middle of the page, showcasing what is probably the interior of the museum. At the bottom left side of the screen, you will find links to the museum’s social media channels and their address. If you click on it, the site inverts into a negative. On hover, the circle transforms into the museum’s logo. The site is in black, white, and grey hues, save for the blinking, bright-green circle placed in the bottom-right corner of the screen. Luckily, you can move them away by clicking on them and dragging them to corners of the page. They also rotate, blocking your view and preventing you from exploring the content. On some sections of the site, these blocks are placed in the middle of the screen. They stand as a clear parallel to brutalism in architecture. There are large, interactive blocks of cement all over the screen that can be moved in any direction you like. It is an experimental research and educational platform deprived of hierarchy that relies on various forms of artistic expression to start a discussion on political, social, and economic matters. Even though the studio isn’t active any longer, luckily, we can still have fun on the site, like drawing a smile onto the emoji’s face.ĭepartment of Presence is a new public program of Warsaw’s Museum of Modern Art. That creativity was probably what kept visitors engaged in the first place and turned them into potential customers. One thing that is evident from the get-go, though, is how creative this site is. It’s almost as if they wanted us to feel confused, which is probably how people felt when they first started using and exploring the Internet. WEBDESIGN STYLE HOW TOOur prior knowledge about websites and how to best experience them doesn’t seem that relevant on Hawraf’s site. And as you hover over some words, their definitions pop up on the screen and so do related images and videos. The site is also interactive, allowing you to doodle all over it. What we see is a heterogeneous mixture of fonts and seemingly handwritten words, images, simulations of computer screens, and social media icons. Navigation and hierarchy don’t exist on the site. While the studio Hawraf no longer exists, their intensely brutalist website serves as a true reflection of their boldness and creativity.
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